Seminar on local products in the modern marketing channel
The Agency of Agricultural Development (ADA) organized on the fifth July 2019 in Essaouira, an important seminar under the theme "Local products in the modern : Achievements and Perspects".
This meeting showed the importance of the large retail channel in the national strategy for the promotion and marketing of local products and its impact on the development and modernization of solidarity farming, as well as to discuss future prospects and the conditions for extending and sustaining the marketing of these products in the modern distribution channels.
It should be noted that the number of cooperatives supported by the ADA has reached 164 cooperatives which market their products continuously at the level of 113 large and medium-sized stores in 22 cities.
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